As the Director of Client Engagement at Chernoff Newman, Elizabeth develops and implements communications strategies for marketing and advertising campaigns as well as manages the daily details for some of the agency’s largest accounts. Since she joined the agency in 2007, she has gained experience working with various industries including healthcare, agriculture, education, financial, technology, energy, entertainment and nonprofits. Today, Elizabeth works most closely with the South Carolina Department of Agriculture, SC Student Loan and Spartanburg Regional Healthcare System, while also leading the agency’s account service team. Her past healthcare experience includes projects on behalf of BlueCross BlueShield of South Carolina, the Free Medical Clinic, Longs Drugs and Prisma Health.
She plays an active role in analyzing secondary market research and studies the emerging forms of media to help identify where they can be used in a broader marketing plan, while making sure that any and all work is strategically completed.
Elizabeth is a member of Leadership Columbia, the American Marketing Association (AMA) and has won several awards for her work in branding and awareness campaigns. Elizabeth earned both her MBA and her BS degrees from the University of South Carolina Darla Moore School of Business.