David is a founding member of Chernoff Newman and has more than three decades of advertising and marketing experience. His expertise lies in consumer research, field marketing and branding with industry knowledge deeply rooted in agriculture and retail. He was instrumental in creating and launching the Certified South Carolina brand for the South Carolina Department of Agriculture – and then growing it to 82% recognition among farmers, producers, processors, wholesalers, distributors, retailers, restaurants and consumers across the state. 

Known for his passion and dedication, David practices what he preaches on behalf of his clients. Taking inspiration from his close work with the SC Department of Agriculture, he founded his own organic blueberry, fig and sweet potato farm and is an active board member of the Palmetto Agribusiness Council.