MUSC Health

This omni-channel campaign spread, just like the virus.

Don't Go Viral

People weren’t taking the virus seriously, so neither did we.

Rather than create yet another one-size-fits-all, pandemic-related public health campaign, we added a little twist and gave a voice to the coronavirus.

Radio spots mimicked voicemail messages. Digital ads were designed to appear as user alerts. And we turned the virus into a recruiter on LinkedIn.

THE ANTI CALL TO ACTION

Bar Crowd :30

BBQ :30

Pool Party :30

PEOPLE REACTED

This omni-channel campaign spread, just like the virus.

People weren’t taking the virus seriously, so neither did we.

Radio spots mimicked voicemail messages. Digital ads were designed to appear as user alerts. And we turned the virus into a recruiter on LinkedIn.

THE ANTI CALL TO ACTION

Bar Crowd :30

BBQ :30

Pool Party :30

GRABBING ATTENTION & ENGAGEMENT

People loved, hated, liked and shared the campaign. It saw 65+ million impressions, 165,000 engagements and 250,000+ clicks to landing pages.