This marmalade-loving bear traveled to Charleston in the months building up to the air service launch. Each week, he visited a new location and iflyCHS fans guessed the popular spot for a chance to win some British swag, generating close to 5,000 social engagements.
With 165 social posts, the campaign resulted in 2,138 new followers, 21,660 engagements and 1,082,350 impressions. #WhereIsPaddington achieved 900 entries on Facebook, a Twitter aircraft video had 43,500 views and 300+ iflyCHS fan inquiries were fielded during the launch event.
CHARLOTTE, NC
COLUMBIA, SC
CHARLESTON, SC
ORLANDO, FL
WASHINGTON, DC