Welcoming South Carolina’s first transatlantic flight to London called for a royal celebration.


This marmalade-loving bear traveled to Charleston in the months building up to the air service launch. Each week, he visited a new location and iflyCHS fans guessed the popular spot for a chance to win some British swag, generating close to 5,000 social engagements.


Leveraged the historic event to increase engagement among existing fans and expand reach to tap new social followers.

With 165 social posts, the campaign resulted in 2,138 new followers, 21,660 engagements and 1,082,350 impressions. #WhereIsPaddington achieved 900 entries on Facebook, a Twitter aircraft video had 43,500 views and 300+ iflyCHS fan inquiries were fielded during the launch event.