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The University of South Carolina is fostering better health practices for our population due to its world renowned health sciences initiatives.
Results

The campaign saw 1,012,044 completed video views, web traffic increased by over 16,000 sessions in its first two months and promoted posts on Facebook garnered almost seven times the national average for education.

Objective

Generate brand awareness for the University of South Carolina’s leadership in the health sciences and the impact these programs have on the health and well-being of our population.

Strategy

Showcase how the University is fostering better health practices for our population by providing credentialed education and training opportunities that will build a global workforce in SC and beyond.

Tactics

This integrated campaign includes digital, social and traditional media tactics to tell the story of how South Carolina Health Sciences is driving, teaching and developing better health for our population as well as economic growth in the region.

By the numbers

The numbers themselves tell the story of why the University is leading the way for degrees in health sciences – internationally, nationally and right here at home.