Degrees of Hleath

Better Health

This integrated campaign tells the story of how the University of South Carolina leadership in the health sciences is driving, teaching and developing better health for our population, as well as economic growth in the region. It garnered 20 million + impressions and facebook performed 7x the national average for education.

A digital display showcasing the University of South Carolina's health science programs, featuring images of students in various activities on desktop, tablet, and mobile devices with text highlighting degrees offered and student statistics.

A Facebook post collage promoting health science programs, with a left image showing two students in scrubs discussing a medical chart and a right image featuring bold white text on a red background stating "WE ARE CHANGING THE WAY THE WORLD LOOKS AT THE DEGREES OF HEALTH." Below, it displays the overall paid posts and videos impressions count as 444,287.

A digital advertisement on a laptop screen highlighting the #4 ranking of an online nursing graduate program in the nation. The ad states that banner ads are the top drivers of digital impressions, reporting 20% of total impressions and 43% of total clicks, accompanied by circular progress indicators.