We wanted the logo mark to really draw you in—as if your eyes are solving a puzzle as you review it. M.C. Escher was a master at it, so we took inspiration from his work in both this and our brand video.
The more we talked about solving healthcare pain points, the more we began to use the term. So we created a newsletter, called “Pain Points,” that goes out to SCHA members to share the many ways Solvent Networks solves complex business issues.
SCHA hosted a luncheon with key staff and stakeholders to announce the new brand. They then began to spread the word to members about the new name and brand architecture.