We exceeded increases in child vaccinations by more than 25%, compared to states with similar demos.


Misinformation, confusion and distrust clouded parents’ minds over the approved COVID-19 vaccine for children 5-11.

Research indicated pressure and lecturing was disregarded, so instead, we asked parents to talk to a trusted healthcare professional to make more informed decisions for their families.


The campaign ultimately reached more than 2.5 million South Carolinians.

That resulted in an increase in child COVID vaccinations that exceeded increases in surrounding states with similar demographics by more than 25%.