DAODAS

Pain Killers Can Be Just Plain Killers

Just One More

With nearly five million opioid prescriptions filled every year in SC, we launched an omni-channel effort to raise awareness about the dangers of opioids, while educating people about the drugs’ addictive nature and how to prevent misuse and abuse. Our strategy – align common, everyday activities – like binge watching episodes on Netflix – to dependency on opioids. This ‘just one more’ attitude can create a dependency that can begin in just three days and end with deadly consequences.

Take the Pledge

The campaign launched in January 2018 with support from Governor Henry McMaster during a press conference at the State House. Elected officials, business leaders, school administrators and residents were asked to take a pledge to educate themselves, and their loved ones, about the potential dangers of opioids and to use the informational resources available in our state.

Safer Alternatives

Phase two of the campaign encourages people to ask medical professionals about safer, effective opioid alternatives. To send that message, new TV spots were treated as prequels to the previous commercials. Each spot highlights shocking statistics about opioid misuse, and then closes with a patient asking what else can be used to manage pain.

Free Doses of Info

For the 2018 SC Governor’s Opioid Summit, we wrapped a vending machine to deliver information and statistics about the opioid epidemic in SC. Not only did the machine draw crowds, it was also featured at the SC State Fair, where it garnered much attention from the nearly 445,000 people who attended.