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The campaign launched in January 2018 with support from Governor Henry McMaster during a press conference at the State House. Elected officials, business leaders, school administrators and residents were asked to take a pledge to educate themselves, and their loved ones, about the potential dangers of opioids and to use the informational resources available in our state.
Phase two of the campaign encourages people to ask medical professionals about safer, effective opioid alternatives. To send that message, new TV spots were treated as prequels to the previous commercials. Each spot highlights shocking statistics about opioid misuse, and then closes with a patient asking what else can be used to manage pain.
For the 2018 SC Governor’s Opioid Summit, we wrapped a vending machine to deliver information and statistics about the opioid epidemic in SC. Not only did the machine draw crowds, it was also featured at the SC State Fair, where it garnered much attention from the nearly 445,000 people who attended.
Also featured at the 2018 SC Governor’s Opioid Summit were 46 life-size silhouettes, each representing deaths related to opioid overdosing. A custom block game also demonstrated how quickly one’s life can fall apart due to opioid misuse.