Open Conversations: Talk early and often.

Kids and teens know about fentanyl, vaping, alcohol, tobacco and other drugs. This campaign gives parents the tools they need to have real conversations about the dangers – without the eye-rolling.

Many parents don’t know about what their children are facing daily. Kids don’t want to tell their parents out of fear. And, parents either think everything is fine or are scared to ask or talk about these issues. And if parents aren’t talking to their kids, someone else is.