Realizing a $2.2 million revenue dream.

New sweepstakes offered a dream vacation, which garnered 49,000 new subscribers.

The campaign was built on custom illustrated mid-century travel posters that recalled the golden age of travel and offered the grand prize winner the vacation of a lifetime.

The entries totaled 3x more than the goal, adding nearly 50,000 new subscribers to the airport’s email database. With the additional transactions, the sweepstakes generated $2.2 million in parking revenue.