The campaign was built on custom illustrated mid-century travel posters that recalled the golden age of travel and offered the grand prize winner the vacation of a lifetime.
The entries totaled 3x more than the goal, adding nearly 50,000 new subscribers to the airport’s email database. With the additional transactions, the sweepstakes generated $2.2 million in parking revenue.
The 12-week digital (and radio) campaign was built to not only encourage sweepstakes entries, but to increase opt-ins to the Airport’s parking email database.
CHARLOTTE, NC
COLUMBIA, SC
CHARLESTON, SC
ORLANDO, FL
WASHINGTON, DC