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Tiny, Tiny Stories

  • AAF Midlands Best of Show
  • Telly Award Winner
  • AAF District 3 Silver
By featuring winners of hundreds or thousands of dollars - not millions - we re-emphasized that winning any amount is BIG.
Results

The campaign resulted in a 22% increase in winning claims over the same period the previous year.

Objective

Drive awareness to the lottery games that are winnable every single day.

Strategy

Move away from a focus on big, hard-to-attain, infrequent jackpots and promote the idea that all wins are worthy of a celebration.

Tactics

This fully integrated campaign featured TV, cable, digital outdoor, radio, web banners, POP and social content.

Tell Your Tiny Story

Winners were able to upload their own tiny stories to a lottery landing page, giving the idea legs to explore new stories as the campaign progressed.

Deploying VFX

Yes, we did feature a real stuffed opossum. But no, that’s not a really tiny elephant. Our special effects team brought SunMonday, along with other campaign pieces, to life.

Put our thinking to work

If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.

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