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Branding

Editing techniques for a personal brand

Defining a personal brand is not as easy as it first seems. That’s probab...

Crisis Communications

See the crisis through your employees’ eyes

In a storm of uncertainty, leaders must communicate with empathy and unders...

Branding

How is your consumer feeling?

“I’ve learned that people will forget what you said, people will forget...

Branding

Coca-Cola lives corporate social responsibility amid USSF debacle

How defining your brand purpose outside of a crisis can help you take a sta...

Advertising

The big game in advertising

I grew up in a family where sports weren’t really a thing. Rarely was a g...