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Our Team
Industry Veteran Dan Jividen Joins Our Ranks as New Creative Lead
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Branding
Feelings create meaningful customer experiences
Public Relations
Chernoff Newman helps pro bono client, The Echo Project, tell the story of tolerance
Advertising
When it comes to casting, choose a wide net and hope for the unexpected.
Research
Using the Consumer Confidence Index to forecast business
Issues Management
Communications ethics leads to sweet music
Our Team
Behind the scenes, yet an integral part of the team
Advertising
Understanding how brands achieve a human connection during live sports
Public Relations
How to choreograph a culture of storytelling
Education
Sharing Stories: The SC African American History Calendar
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Advertising
Advertising is not dead.
Technology
Don’t let Google updates drive you crazy
Crisis Communications
T-Mobile’s data breach illustrates the importance of crisis communications tactics
Finance
Practicing open-book management yields positive employee performance results
Healthcare
Can we look towards elite athletes for clues about how to best address employee mental health?
Travel & Tourism
Creating a pandemic-proof tourism advertising campaign for Town of Santee
Branding
Feelings create meaningful customer experiences
Public Relations
Chernoff Newman helps pro bono client, The Echo Project, tell the story of tolerance
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