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Public Relations

Chernoff Newman helps pro bono client, The Echo Project, tell the story of tolerance

Chernoff Newman provided The Echo Project with pre-event and on-site media ...

Advertising

When it comes to casting, choose a wide net and hope for the unexpected.

Keep an open mind and consider hidden potential when casting. There's proba...

Research

Using the Consumer Confidence Index to forecast business

The CCI is trending up and this trend of increasing consumer confidence sig...

Issues Management

Communications ethics leads to sweet music

On communications ethics, the relevance of performing music relates to inte...

Our Team

Behind the scenes, yet an integral part of the team

As an offensive line coach, I mean, CFO, being on a team undoubtedly involv...

Advertising

Understanding how brands achieve a human connection during live sports

Advertisers turn to live sports to launch new campaigns and re-connect with...

Public Relations

How to choreograph a culture of storytelling

Strengthen your public relations storytelling game by sourcing impactful st...

Education

Sharing Stories: The SC African American History Calendar

Please join us in extending our congratulations to the Honorees of the 2021...

Research

Using market research to identify opportunities and drive business decisions

To stay on the leading edge, businesses must use market research to effecti...

Issues Management

Impact of election cycles on corporate communications strategies

Impact of election cycles on corporate communication strategies can have th...

Our Team

What we see matters

Seeing things as they are, not as we are.

Public Relations

Break through the holiday news cycle

Your pitch doesn’t necessarily have to be wrapped up and tied with a big ...