With strategic smarts and a baked-in savvy of all things social, Alicia has a history of delivering campaigns and programs that major in traction. With a focus on measurable results and meaningful impact, she’s worked on a range of clients—managing profiles, overseeing analytics reporting and conducting media research for Fresh on the Menu, Genesis Healthcare and Walmart, to name a few.

For more than five years, Alicia was an engaged member of the American Advertising Federation’s Charlotte chapter, serving as President from 2023 to 2025. Since then, she has traded the Queen City for the SC coast, relocating to our Charleston office to reconnect with her beach roots.