With strategic smarts and a baked-in savvy of all things social, Alicia has a history of delivering campaigns and programs that major in traction. With a focus on measurable results and meaningful impact, she’s worked on a range of clients, including Fresh on the Menu, Genesis Healthcare and Walmart.

When not managing profiles, overseeing analytics reporting and conducting media research and outreach, Alicia can be found exploring the Queen City, serving as President of the Charlotte chapter of the American Advertising Federation and fostering more dogs than you can count.