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Research

Using the Consumer Confidence Index to forecast business

The CCI is trending up and this trend of increasing consumer confidence sig...

Issues Management

Communications ethics leads to sweet music

On communications ethics, the relevance of performing music relates to inte...

Our Team

Behind the scenes, yet an integral part of the team

As an offensive line coach, I mean, CFO, being on a team undoubtedly involv...

Advertising

Understanding how brands achieve a human connection during live sports

Advertisers turn to live sports to launch new campaigns and re-connect with...

Public Relations

How to choreograph a culture of storytelling

Strengthen your public relations storytelling game by sourcing impactful st...

Education

Sharing Stories: The SC African American History Calendar

Please join us in extending our congratulations to the Honorees of the 2021...

Research

Using market research to identify opportunities and drive business decisions

To stay on the leading edge, businesses must use market research to effecti...

Issues Management

Impact of election cycles on corporate communications strategies

Impact of election cycles on corporate communication strategies can have th...

Our Team

What we see matters

Seeing things as they are, not as we are.

Public Relations

Break through the holiday news cycle

Your pitch doesn’t necessarily have to be wrapped up and tied with a big ...

Advertising

Effectively communicating when you’re not sure whether your audience needs to laugh or cry.

Choosing the right tone in your communications can be tricky, especially wi...

Branding

Innovation leads to growth through idea generation

Innovation is easily discovered by using this six-step process to drive str...