Put our thinking to work for your business.

Fresh on the Menu: A New Spin on a Local Favorite

(803) 254-8158|

What we do

Strategy

Because it is steeped in research, our creativity is founded on solid strategy. From there, we produce original and innovative content that engages consumers. Whether we’re creating interactive experiences, social media campaigns, advertising, public relations, brand engagement or media planning and placement, strategy is at the heart of each of our disciplines.

Communications

We combine creativity with business know-how across all communications disciplines to ensure that we influence beliefs, opinions and behaviors for the brands we work for. We expect every communication we issue to have a profound influence on its stakeholders. We influence the way people think and feel. We influence behavior and belief. We influence attitude and inclination. And at times, we even influence to quell contention.

Measurement

Business results are our ultimate measure of success, so we are constantly keeping your bottom line in mind and your reputation at heart. What’s more, we are built for the pace of today’s changing market - thinking on our feet and putting plans into action at the speed of business, while measuring and optimizing for success as we go.

Capabilities

Strategy

  • Market Research
  • Consumer Analysis
  • Merger & Acquisition
  • Long Range Planning
  • Information Architecture
  • Channel Strategy
  • Media Planning/Placement
  • SEO & Keyword
  • Planning
  • Experience Marketing

Interactive

  • Website Design
  • Front-End Development
  • Back-End Development
  • Responsive Design/Development
  • iOS Development
  • Application Design
  • Wireframing
  • User Experience Design
  • Content Development
  • Content Management
  • Email Marketing
  • Search Engine Optimization
  • Analytics
  • Hosting & Support

Creative

  • Creative Direction
  • Art Direction
  • Copywriting
  • Photography
  • Broadcast Production
  • Video Production
  • Experiential
  • Guerrilla
  • Print Design
  • Illustration
  • Advertising
  • Packaging
  • Apparel
  • Collateral

Branding

  • Brand Creation
  • Brand Collateral
  • Brand Strategy
  • Stakeholder Alignment
  • Brand Positioning
  • Brand Mapping
  • Brand Architecture
  • Persona Segmentation
  • Messaging Strategy
  • Company and Product Naming
  • Logo Design
  • Brand Standards

Public Relations

  • Issue Management
  • Crisis Management
  • Reputation Management
  • Media Relations
  • Litigation Support
  • Public Participation/Public Education
  • Employee Communications
  • Community Relations
  • Special Events
  • Financial Communications
  • Trade Show/Sales Promotion
  • Government Relations/Public Affairs

Social Media

  • Social media strategy
  • Content development
  • Ongoing social management
  • Audience analysis
  • Monitoring, reporting & optimization

Media

  • Media Strategy
  • Cross-Channel Planning & Placement
  • Web Analytics & Insights
  • Search Strategy & Implementation
  • Content Promotion
  • Digital
  • Paid Social
  • Mobile App Promotion
  • CPM, CPC, CPA Models
  • ROAS Analysis
  • Traditional Media
  • Influencer Activations
  • Post Buy Analysis

Proof it Works

Lee Snelgrove
Executive Director, One Columbia

We're incredibly happy with the success of the unified Burning of Columbia branding and website. It let us have a distinct way to bring together all of the nearly 30 organizations and their myriad of associated events. By simplifying the branding, we were able to draw larger and diverse audiences to the series and feature the full range of Columbia's cultural and historical community.

Check Out The Work
Mark Garzone
SVP of Marketing, NFIB

Chernoff Newman’s passion and creativity has helped turned our social channels and video studio into powerhouse platforms for engaging our membership and spreading our message.

Check Out The Work
Donna Watson
Development Representative, Florida Department of Agriculture and Consumer Services

The agency brings a high level of accountability and attention to results, from providing a detailed post buy analysis to conducting post campaign primary research.

Some of our Clients

Healthcare

Energy

Food & Beverage

Financial/Insurance/Real Estate

Education & Workforce Development

  • Midlands Technical College
  • University of South Carolina
  • EngenuitySC
  • Recyclonomics Cluster
  • Transportation, Distribution & Logistics Cluster
  • IT’s SC
  • IT-ology
  • Palmetto Partners
  • Innovista
  • Coursepower
  • York Technical College
  • Winthrop University
  • Charlotte Works
  • North Carolina Cooperative Extension Service
  • Johnson & Wales University
  • Centralina Council of Governments

Engineering & Infrastructure

  • AECOM
  • AMEC Engineering
  • Black & Veatch
  • Catawba River Water Supply Project
  • CDM Smith
  • Charlotte Water
  • City of Charlotte
  • City of Columbia, SC Stormwater Services
  • City of Florence, SC Stormwater Services
  • City of Lexington, KY
  • City of Wilson, NC
  • Craven, Carteret, Pamlico, and Onslow Counties (NC) Regional Wastewater Task Force
  • DRMP Engineering
  • Greenville County, SC
  • HDR Engineering
  • Inman-Campobello Water District
  • Jewell Engineering
  • LandDesign
  • McKim & Creed Engineering
  • Mecklenburg County, NC
  • Union County, NC
  • Vulcan Materials
  • Waste Management
  • York County, SC

Retail

Issue Management

  • Pharmaceuticals
  • Food & Beverage
  • Solid Waste Management
  • Tort Reform
  • Higher Ed
  • Information Technology
  • Business Coalitions
  • Litigation Support
  • Manufacturing
  • Healthcare
  • Banking
  • Real Estate
  • Agribusiness
  • Stormwater Utility Management
  • Water/Wastewater Infrastructure
  • Wireless Infrastructure
  • Cultural Sector Funding
  • Public Education
  • Telecommunications

Other

  • General Dynamics Land Systems
  • Trident United Way
  • Salvation Army
  • American Cancer Society
  • Low Country Real Estate
  • Charlotte Arts & Science Council
  • City Center Partnership