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What we do

For 50 years, Chernoff Newman has designed integrated marketing and strategic communications that are impactful, thought- provoking and influential. We marry ingenuity with business know-how to influence beliefs and behaviors for brands, companies and their many stakeholders. We influence attitude and inclination. We influence opinion and outcomes. And at times, we influence to quell contention.

Capabilities

Strategy

  • Channel Strategy
  • Experience Marketing
  • Information Architecture
  • Long Range Planning
  • Market Research
  • Media Strategy
  • SEO Strategy
  • Stakeholder Analysis

Interactive

  • Application Design & Development
  • Competitive Analysis & Audit
  • Content Strategy & Development
  • Email Marketing
  • Full Stack Development
  • Information Architecture
  • Search Engine Optimization
  • Website Strategy, Design & Analytics

Issues Management

  • Board and Executive Communications
  • Crisis Management
  • Crisis Plan Development & Testing
  • Litigation Support
  • Reputation Management

Creative

  • Art Direction
  • Collateral
  • Copywriting
  • Creative Direction
  • Packaging
  • Photography & Video
  • Print / Digital / Non-Traditional

Branding

  • Brand Architecture
  • Brand Creation
  • Brand Collateral
  • Brand Mapping
  • Brand Positioning
  • Brand Standards
  • Brand Strategy
  • Company & Product Naming
  • Logo Design
  • Messaging Strategy
  • Persona Segmentation
  • Stakeholder Alignment

Public Relations

  • Community Relations
  • Employee Communications
  • Media Relations
  • Public Participation
  • Public Education
  • Special Events
  • Trade Shows/Sales Promotion
  • Field Marketing
  • Editorial Writing

Public Affairs

  • Coalition Building
  • Community Engagement
  • Legislative & Regulatory Strategy
  • Geopolitical Solutions
  • Government Affairs
  • Grassroots Mobilization
  • Media Training
  • International Trade Policy
  • Public Diplomacy
  • Stakeholder Analysis

Research

  • Benchmarking & Tracking
  • Branding Studies
  • Campaign Development & Effectiveness
  • Consumer Sentiment Polls
  • Customer Satisfaction
  • Focus Group Moderation
  • Market Analysis

Media

  • Content Promotion
  • CPM, CPC, CPA Models
  • Cross-Channel Planning, Buying & Placement
  • Digital Strategy & Implementation
  • Influencer Activations
  • Media & Channel Strategy
  • Paid Social
  • Post Buy Analysis
  • ROAS Analysis
  • Search Strategy & Implementation
  • Traditional Media
  • Web Analytics Dashboards & Insights

Social Media

  • Social Media Strategy
  • Audience Analysis & Expansion
  • Content Development
  • Social Channel Management
  • Planning, Monitoring, Reporting & Optimization
  • Influencer Recruiting & Management

Proof it Works

Lee Snelgrove
Executive Director, One Columbia

We're incredibly happy with the success of the unified Burning of Columbia branding and website. It let us have a distinct way to bring together all of the nearly 30 organizations and their myriad of associated events. By simplifying the branding, we were able to draw larger and diverse audiences to the series and feature the full range of Columbia's cultural and historical community.

Check Out The Work
Mark Garzone
SVP of Marketing, NFIB

Chernoff Newman’s passion and creativity has helped turned our social channels and video studio into powerhouse platforms for engaging our membership and spreading our message.

Check Out The Work
Donna Watson
Development Representative, Florida Department of Agriculture and Consumer Services

The agency brings a high level of accountability and attention to results, from providing a detailed post buy analysis to conducting post campaign primary research.

Some of our Clients

Healthcare

Energy

Food & Beverage

Financial/Insurance/Real Estate

Education & Workforce Development

  • Midlands Technical College
  • University of South Carolina
  • EngenuitySC
  • Recyclonomics Cluster
  • Transportation, Distribution & Logistics Cluster
  • IT’s SC
  • IT-ology
  • Palmetto Partners
  • Innovista
  • Coursepower
  • York Technical College
  • Winthrop University
  • Charlotte Works
  • North Carolina Cooperative Extension Service
  • Johnson & Wales University
  • Centralina Council of Governments

Engineering & Infrastructure

  • AECOM
  • AMEC Engineering
  • Black & Veatch
  • Catawba River Water Supply Project
  • CDM Smith
  • Charlotte Water
  • City of Charlotte
  • City of Columbia, SC Stormwater Services
  • City of Florence, SC Stormwater Services
  • City of Lexington, KY
  • City of Wilson, NC
  • Craven, Carteret, Pamlico, and Onslow Counties (NC) Regional Wastewater Task Force
  • DRMP Engineering
  • Greenville County, SC
  • HDR Engineering
  • Inman-Campobello Water District
  • Jewell Engineering
  • LandDesign
  • McKim & Creed Engineering
  • Mecklenburg County, NC
  • Union County, NC
  • Vulcan Materials
  • Waste Management
  • York County, SC

Retail

Issue Management

  • Pharmaceuticals
  • Food & Beverage
  • Solid Waste Management
  • Tort Reform
  • Higher Ed
  • Information Technology
  • Business Coalitions
  • Litigation Support
  • Manufacturing
  • Healthcare
  • Banking
  • Real Estate
  • Agribusiness
  • Stormwater Utility Management
  • Water/Wastewater Infrastructure
  • Wireless Infrastructure
  • Cultural Sector Funding
  • Public Education
  • Telecommunications

Other

  • General Dynamics Land Systems
  • Trident United Way
  • Salvation Army
  • American Cancer Society
  • Low Country Real Estate
  • Charlotte Arts & Science Council
  • City Center Partnership

Put our thinking to work

If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.

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Serving Our National Clients From
  • Columbia
  • Charleston
  • Orlando
  • Charlotte
  • Washington, DC