Put our thinking to work for your business.

Feelings create meaningful customer experiences

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What we do

Strategy

Because it is steeped in research, our creativity is founded on solid strategy. From there, we produce original and innovative content that engages consumers. Whether we’re creating interactive experiences, social media campaigns, advertising, public relations, brand engagement or media planning and placement, strategy is at the heart of each of our disciplines.

Communications

We combine creativity with business know-how across all communications disciplines to ensure that we influence beliefs, opinions and behaviors for the brands we work for. We expect every communication we issue to have a profound influence on its stakeholders. We influence the way people think and feel. We influence behavior and belief. We influence attitude and inclination. And at times, we even influence to quell contention.

Measurement

Business results are our ultimate measure of success, so we are constantly keeping your bottom line in mind and your reputation at heart. What’s more, we are built for the pace of today’s changing market - thinking on our feet and putting plans into action at the speed of business, while measuring and optimizing for success as we go.

Capabilities

Strategy

  • Channel Strategy
  • Experience Marketing
  • Information Architecture
  • Long Range Planning
  • Market Research
  • Media Strategy
  • SEO Strategy
  • Stakeholder Analysis

Interactive

  • Application Design & Development
  • Competitive Analysis & Audit
  • Content Strategy & Development
  • Email Marketing
  • Full Stack Development
  • Information Architecture
  • Search Engine Optimization
  • Website Strategy, Design & Analytics

Issues Management

  • Crisis Management Reputation
  • Crisis Plan Development & Testing
  • Litigation Support

Creative

  • Art Direction
  • Collateral
  • Copywriting
  • Creative Direction
  • Packaging
  • Photography & Video
  • Print / Digital / Non-Traditional

Branding

  • Brand Architecture
  • Brand Creation
  • Brand Collateral
  • Brand Mapping
  • Brand Positioning
  • Brand Standards
  • Brand Strategy
  • Company & Product Naming
  • Logo Design
  • Messaging Strategy
  • Persona Segmentation
  • Stakeholder Alignment

Public Relations

  • Community Relations
  • Employee Communications
  • Financial Communications
  • Media Relations
  • Public Participation / Public Education
  • Special Events
  • Trade Show / Sales Promotion

Public Affairs

  • Coalition Building
  • Community Engagement
  • Government Relations
  • Grassroots Mobilization
  • Stakeholder Analysis

Research

  • Benchmarking & Tracking
  • Branding Studies
  • Campaign Development & Effectiveness
  • Consumer Sentiment Polls
  • Customer Satisfaction
  • Focus Group Moderation
  • Market Analysis

Media

  • Content Promotion
  • CPM, CPC, CPA Models
  • Cross-Channel Planning, Buying & Placement
  • Digital Strategy & Implementation
  • Influencer Activations
  • Media & Channel Strategy
  • Paid Social
  • Post Buy Analysis
  • ROAS Analysis
  • Search Strategy & Implementation
  • Traditional Media
  • Web Analytics Dashboards & Insights

Social Media

  • Audience Analysis & Expansion
  • Content Development
  • Ongoing Social Management
  • Planning, Monitoring, Reporting & Optimization
  • Social Media Strategy

Proof it Works

Lee Snelgrove
Executive Director, One Columbia

We're incredibly happy with the success of the unified Burning of Columbia branding and website. It let us have a distinct way to bring together all of the nearly 30 organizations and their myriad of associated events. By simplifying the branding, we were able to draw larger and diverse audiences to the series and feature the full range of Columbia's cultural and historical community.

Check Out The Work
Mark Garzone
SVP of Marketing, NFIB

Chernoff Newman’s passion and creativity has helped turned our social channels and video studio into powerhouse platforms for engaging our membership and spreading our message.

Check Out The Work
Donna Watson
Development Representative, Florida Department of Agriculture and Consumer Services

The agency brings a high level of accountability and attention to results, from providing a detailed post buy analysis to conducting post campaign primary research.

Some of our Clients

Healthcare

Energy

Food & Beverage

Financial/Insurance/Real Estate

Education & Workforce Development

  • Midlands Technical College
  • University of South Carolina
  • EngenuitySC
  • Recyclonomics Cluster
  • Transportation, Distribution & Logistics Cluster
  • IT’s SC
  • IT-ology
  • Palmetto Partners
  • Innovista
  • Coursepower
  • York Technical College
  • Winthrop University
  • Charlotte Works
  • North Carolina Cooperative Extension Service
  • Johnson & Wales University
  • Centralina Council of Governments

Engineering & Infrastructure

  • AECOM
  • AMEC Engineering
  • Black & Veatch
  • Catawba River Water Supply Project
  • CDM Smith
  • Charlotte Water
  • City of Charlotte
  • City of Columbia, SC Stormwater Services
  • City of Florence, SC Stormwater Services
  • City of Lexington, KY
  • City of Wilson, NC
  • Craven, Carteret, Pamlico, and Onslow Counties (NC) Regional Wastewater Task Force
  • DRMP Engineering
  • Greenville County, SC
  • HDR Engineering
  • Inman-Campobello Water District
  • Jewell Engineering
  • LandDesign
  • McKim & Creed Engineering
  • Mecklenburg County, NC
  • Union County, NC
  • Vulcan Materials
  • Waste Management
  • York County, SC

Retail

Issue Management

  • Pharmaceuticals
  • Food & Beverage
  • Solid Waste Management
  • Tort Reform
  • Higher Ed
  • Information Technology
  • Business Coalitions
  • Litigation Support
  • Manufacturing
  • Healthcare
  • Banking
  • Real Estate
  • Agribusiness
  • Stormwater Utility Management
  • Water/Wastewater Infrastructure
  • Wireless Infrastructure
  • Cultural Sector Funding
  • Public Education
  • Telecommunications

Other

  • General Dynamics Land Systems
  • Trident United Way
  • Salvation Army
  • American Cancer Society
  • Low Country Real Estate
  • Charlotte Arts & Science Council
  • City Center Partnership

Put our thinking to work

If you're looking to combine creativity with business know-how and are interested in results-driven, integrated communications solutions for your company, then we'd like to talk.

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